Identity • Campaign • Environmental
Otto is a fictitious ride-sharing service founded by Google and uses their self-driving vehicles to take users where they need to go. The name “Otto” derived from the word “autonomous.” With the word-mark, I wanted to convey a modern friendliness for a wide-ranging demographic of city-goers.
Google’s visual system uses a beautiful array of colors. In order to stay true to its parent brand, Otto’s branding is also colorful and energetic. Its streaks of blues, reds, yellows, and greens are meant to portray abstract movement. This secondary application is utilized in different ways on all of Otto’s products.